<-- Go Back

Staffordshire - W.Moorcroft PLC

Sat, 2nd Sep 2006
W Moorcroft Plc is committed to ensuring equal access to our products for all members of the community and have implemented the following measures:
  • Ramp access to our Shop and Museum.
  • Disabled toilet with ramp.
  • Reserved parking - please notify in advance when booking Factory Tour.
  • Sign Language available for the Factory Tour.
  • Loop system available for the Factory Tour.
  • Our Shop staff are fully conversant and aware of our disabled visitors' needs.
    You are entering a web site which is all about stories and dreams: about an art pottery now more than a hundred years old, fiercely independent, small and almost alone in its pursuit of quality at the highest level of the applied arts. Supported by designs from the world-famous Moorcroft Design Studio and the consummate skills of a dedicated workforce of artists, craftsmen and women, Moorcroft pottery and enamels share unprecedented popularity and esteem, while examples of their work, both old and new, fetch high prices in the major salesrooms of the world. We hope that you enjoy your visit.

    The Moorcroft Museum enables the visitor to look back in time: you can let your imagination run wild and absorb the fascinating history of this unique company and its hand-crafted pottery. The Moorcroft Museum display sparkles in cabinets made by Liberty of London in 1924, enabling the visitor to look at past examples of the very first pieces designed by William Moorcroft at the end of the 19th century. You move forward into the fascinating renaissance of Moorcroft’s art ten years ago, before passing through the millennium to the present day. Themed exhibitions relating to Moorcroft’s history are an ever-changing feature of this vibrant and colourful Museum display.

    Steeped in history, massive yet gracious, the Moorcroft bottle oven stands in the centre of the factory shop. Although its final commercial firing took place in 1962, the bottle oven is now one of the few remaining in Stoke-on-Trent. As a Grade Two listed building, shop visitors have the opportunity to step inside, and there experience the mood of a bygone age.

    Opening Hours

  • Monday to Friday 10am to 5pm
  • Saturday 9.30am to 4.30pm
  • (Inclusive of Bank Holidays)
  • Sunday Closed
  • Annual Sales are hosted in January and July.
  • Closed Christmas to New Year for annual holidays.
  • Car Park and Admission are Free.
  • Coach Parties are Welcome.

    How to Find Moorcroft Pottery

  • Leave the M6 at junction 15/16 and take the A500 and then the A53, in the direction of Leek, for 1.5 miles.
  • After passing Cobridge Park on the left keep straight on into Sandbach Road.
  • Follow the brown tourist signs for 'Moorcroft Pottery'.

  • Views: 531